I was surprised how long the search was to find a package with narrative. The best I could find was the story/history of Stacy's pita chip company:
"I've always had a passion for good food and healthy living, even back in the days of owning a sandwich cart in downtown Boston. Back then, my partner and I made all the natural pita roll-up sandwiches and, as an incentive for customers to wait in line, we baked pita bread into different flavored chips. The chips because remarkably popular and before we knew it, Stacy's Pita Chip Company was born...."
Most items I found in my search started out telling a story, but quickly changed after the first sentence into a product description.
3 comments:
How were the chips?
salty. too flavorful...
i like plain pita chips.
I agree. It has been more difficult than I thought it would be to find a good story on products! I know I've read alot of them, but they are not as accessible as I thought. Aside from my tea boxes, there were no good stories in my cabinet.
I'll probably scan My Organic Market for some good ones (my shopping criteria will switch from 'tastes great' to 'great story').
Does it seem to you like the organic/natural foods have better stories? I wonder if there is marketing research behind that or if they are just good story tellers?
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