CHOICES
There are many choices to be made when you’re designing—everything from type, to colors, to overall tone of the site. Sometimes, I like to throw a lot of things at a design to see what sticks, and sometimes I start minimally. Strive to make smart, simple choices. If there’s an easier way to design something, do it. The complicated choice will feel complicated to the client and intended audience unless you can make a complex interaction looks simple.
COMPLEXITY IN SIMPLICITY: LESS IS MORE
When we discuss “less is more”, we mean different things. For example, sometimes the design needs to scale back. It’s got too many elements. Or a design chokes itself with too many colors. When doing detail work, “less is more” is about leaving in only everything that is necessary and making it harmonious. Let the complexity be in the simplicity—a design is not useful when it’s perceived to be complex. A design should be useful, simple, and straightforward—let the complexity shine through via simplicity.
I read this article recently, and it corresponds well with our class critiques. I am guilty at times of not polishing my designs and then presenting it in class. However, I always know I can revise it. In the 'real' world the luxury of revisions are scarce.
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